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Circular economy is an alternative possibility to the traditional linear economy model – make, use, dispose or take, make, dispose. In the circular economy, resources are kept in use for as long as possible with the goal to keep products, components and materials at their highest effectiveness and value at all times.
By doing this, businesses can achieve maximum value from the products consumers use. Once maximum value has been reached, the product and materials can then recover and regenerate. The circular economy is restorative and regenerative in its design, emulating the living world itself. Natural materials decompose into basic building blocks, only to be used again for new things.
A higher market share usually means greater sales, lesser effort to sell more and a strong barrier to entry for other competitors. A higher market share also means that if the market expands, the leader gains more than the others.
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